Digital Hollywood Personal Branding and Company Identity Panel

The Digital Hollywood Spring Personal Branding and Company Identity panel is May 5th at 10:45am in the Skirball Cultural Center, Haas Conference Center #171.

This time our panelists are as follows. All amazing women! Click here for their bios.

* Michelle Robson, Founder, EmpowHer and HER Inc. EmpowHer.com, SkinSafeProducts.com
@MKingRobson @EmpowHer @Skin_Safe

* Andra Leimandt, Founder, The Mrs TheMrs.com SeeItSayItWriteIt.org
@AndraRoth @TheMrs #DrawtheLine

* Tish Ciravolo, President and Founder, Daisy Rock Girl Guitars DaisyRock.com
@DaisyRockGuitar

* Debra Fine, CEO and Executive Director, I Have a Dream Foundation – Los Angeles IHADLA.org FinelineFoundation.org DebraFine.me
@DebraLynnFine @IHADLA

* Clara Berta, Founder, BertaArt Studios BertaArt.com
@BertaArt

* Erin Kapczynski, VP Marketing, Purch Purch.com
@ErinK217 @PurchGroup

* Moderator: Linda Sherman, co-founder, Courage Group LindaSherman.me ItsDifferent4Girls.com BoomerTechTalk.com OurBestofKauai.com
@LindaSherman @KauaiTalk @BoomerTechTalk

May 5 Digital Hollywood panelists will share branding insights from diverse industries: music, art, philanthropy and health

These panelists will share personal and entrepreneurial branding insights from their diverse industries: music, art, philanthropy, health and content marketing.

The Spring 2016 branding panel will cover topics including:
Personal branding, why you need it for yourself and the CEO of your company
Board membership
Networking (in person) and personal brand social
Getting speaking engagements
Business development tips
Choosing and getting the brand benefit from your Cause donations/activities
Telling your story
Choosing, utilizing and assigning external resources to build your brand
LLC vs Incorporation for startups

Personal Branding, StartUp and Company Identity Resources Recommended by the Branding Panel

We will be posting more resources after the panel, including those mentioned in discussion.

Michelle Robson

The Lean Startup by Eric Ries
Think and Grow Rich for Women by Sharon Lechter

Linda Sherman
Personal Branding tips for small business owners on the SalesForce blog
Connect all of your active social platforms to your Klout score. If you are on Twitter, you have a Klout score.
Stand Out and Reinventing You by Dorie Clark
Tips on how to get a top paying job derived from analyzing women who go there by The New York Times.
Defending Your Personal Brand Online – When Should You Respond? a Forbes article by Dorie Clark
I’d Rather Be in Charge by Charlotte Beer
When Everything Changed by Gail Collins
APE: Author, Publisher, Entrepreneur-How to Publish a Book, by Guy Kawasaki and Shawn Welch
New York Times Women on Boards Quotas Have Limited Success by Claire Cain Miller June 20, 2014

Debra Fine
It is never too late to transition your personal brand (for Fox News)

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Digital Hollywood Fall 2015 Branding Panel

Digital Hollywood Fall 2015 was a great experience for “I Have a Dream” Foundation – Los Angeles (IHADLA).

Debra Fine returned to the stage on the Branding Panel at the Ritz Carlton Marina Del Rey Hotel 10:45am on October 21st.

And IHADLA had a booth.

Thank you for Visiting our IHADLA booth at Digital Hollywood

We appreciate your interest in helping our foundation by mentoring, donating or even just following us on our social handles @IHADLA and subscribing to us on YouTube. (As you probably know YouTube subscriptions increase YouTube search visibility.) We were very pleased by the number of Digital Hollywood attendees interested in mentoring. You can change the life of a child forever.

Emily Knight, Development Manger; Debra Fine, CEO and Linda Sherman, Social Marketing in Digital Hollywood booth
Emily Knight, Development Manger; Debra Fine, CEO IHADLA and Linda Sherman, Social Marketing via Courage Group

During the October 19 – 21st Digital Hollywood conference, we ran a drawing for tickets to a pre-screening of the Hunger Games – Mockingjay Part II on November 17th. The winner was: Julie Spira!

Branding Panel Digital Hollywood Fall 2015 Covered Personal and Entrepreneurial Branding

There were 7 fabulous panelists and a moderator with actionable tips for you.
The panel took place at the Ritz Carlton Marina Del Rey Hotel

Topics that were covered during this panel were:
* Personal Branding – why you need to pay attention to this
* Your sizzle reel
* Charitable giving: how to choose the right nonprofit for your company or yourself; how to leverage for you personal/company brand
* Getting Press: finding angles, relationships, press release vs pitches
* Writing: book, high profile media, social media posting
* Board memberships
* Networking and follow-up
* Story telling

Featuring:
* Debra Fine, CEO and Executive Director, I Have a Dream Foundation – Los Angeles IHADLA.org
* Julie Spira, Cyber Dating Expert CyberDatingExpert.com
* Tish Ciravolo, President and Founder, Daisy Rock Girl Guitars DaisyRock.com
* Kirsty Spraggon, KirstyTV Kirsty.tv
* Sharon Rechter, EVP Marketing, BabyFirstTV.com
* Erin Kapczynski, VP Marketing, Purch Purch.com
* Beth Cleveland, Managing Partner, PraytellAgency.com
* Moderator: Linda Sherman, co-founder, Courage Group LindaSherman.me

A very special thank you to Christine Marie Katas of Voices For Dignity who unexpectedly volunteered to film our panel and gave the film over to us to upload on our IHADLA channel. We are so grateful.

Digital Hollywood Gathering Pre Branding Panel at Ritz Carlton Marina Del Rey
Gathering of the Speakers and Moderator Pre Branding Panel on October 21 at Ritz Carlton Marina Del Rey. Photo by Eric Horne
IHADLA CEO Debra Fine speaking during the Digital Hollywood branding panel. Photo by Eric Horne
IHADLA CEO Debra Fine speaking during the branding panel. Photo by Eric Horne
Tina Ciravalo Daisy Rock Girl Guitars president and founder. Photo by Eric Horne
Tina Ciravalo, Daisy Rock Girl Guitars. Photo by Eric Horne
Kirsty Spraggon of Kirsty.TV speaking branding at Digital Hollywood with Erin Kapcyznski and Beth Cleveland listening.
Kirsty Spraggon of Kirsty.TV speaking with Erin Kapcyznski and Beth Cleveland listening. Photo by Eric Horne